Fast accesses

21 – 23 September 2017, Shanghai

Oriental Sense


Oriental Sense is a special project under Paperworld China in promoting the integration of design and cultural symbols, techniques and elements of the East. It highlights traditional arts and workmanship in combining cultural and contemporary elements.

Oriental culture is drawing attentions in many different aspects in Asia and other markets. It has a rich content with various topics and diverse in different forms. It is a kind of art and part of living.

Cultural Industrialisation

Eastern culture does not just make us of the materials, but merging culture into the design. With the same materials, we can display a different exquisite feel from the western designers. We can reveal the eastern ingenuity to the whole world.

  • Design and manufacture: connecting designers from Taiwan, Japan and manufacturers to produce value-added merchandise with cultural elements;

  • Oriental lifestyle: promoting a new style for living and related merchandise through different channels such as cultural expo, travel, ZAKKA, etc;
  • Brand prenetration: riding on the network of Messe Frankfurt to raise brand awareness and prenetrate into different markets;

  • Quality of life: providing high quality designed merchandise to fulfil a rising demand of consumers.

Product groups

Cultural development enterprise, publisher, museum, interior design, F&B and hotel, advertising firm, visual art, industrial design, collectibles store

Paper products/ Four Treasures of the Study/ Festive items/ Art of tea/ Designer products/ Gifts/ Collectibles/ Licensing products/ Cultural traning/ 3D technology, etc.

Exhibitors' highlight

  • China Art Exhibits
  • Asian designers' alliance

2015 exhibitors and visitors' comments

Art Exhibitions China
Our members gave a high remarks on the cooperation with Oriental Culture and we were glad to see the development of cultural industry and the rising interest of museum related merchandise.

Ms Chen, Asian designers' alliance curator
We brought several Taiwanese designed quality merchandise here as a reference of custom-made service from us. Through the 3 days, we met a lot of potential clients such as museum from Xian, China Monetary Museum from Beijing. Museum own a lot of cultural resources, designers can cooperate with museum through this platform.