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Welcome to Paperworld China

Say hello to the trade fair at the forefront of cultural life, driving consumption trends and new business models

Paperworld China, the Asia’s leading exhibition in stationery, office supplies and hobby & crafts industry, provides a perfect platform for quality stationery, office products, personl belongings and on-trend merchandise with original design for Chinese market. It is the perfect networking platform located in China's business hub – Shanghai, where east meets west.   

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Paperworld China 2024 was a great success with over 31,000 professional buyers visited the fair.

Here you’ll find a complete range of products for school, office and working home, a mix of culture from the east and west and a series of informative programs shared by industry experts and knowhow.

Explore more opportunities in the Chinese market.

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Paperworld China 2025
Save the date: 21 – 23 November 2025

In order to be optimally prepared for your visit to the fair, we offer you the option of reminders of the various services at Paperworld China 2025.

STAY TUNED WITH REMINDERS

Exhibition profile

Culture: Stationery and Office supplies

"Culture" refers to everyday items that are designed to reflect our deeper heritage, including traditionally themed office supplies, art and school materials, as well as stationery such as pens, paper and more.

Trend: Hot and trendy merchandise for daily life

"Trend" refers to consumer goods growing in popularity across society and in different social circles. From fast-moving and hot merchandise such as cultural themed accessories and digital devices, to outdoor sports accessories and tea & barista accessories.

 

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Find your way to Paperworld China

Planning and preparation

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You'll find all necessary information and applicatoin forms for exhibiting at the fair here. 

Apply now

 

Use our services to ensure a successful event.

More information

Participant comments

Paperworld China has been an excellent platform for connecting directly with consumers. This bustling environment has attracted many local stationery enthusiasts, allowing us to engage directly with consumers and enhance their confidence in our brand, which is essential for our growth in an evolving market.

This year's Paperworld China was a remarkable success for us, marked by valuable partnerships, particularly with a UK-based company that truly excited us. We've received orders mainly from office supplies distributors, with about 20% of our contacts from overseas, primarily in Japan, Korea, and Southeast Asia. This fair is essential for attracting new clients, showcasing our latest products, and promoting collaboration among industry peers.

We're thrilled to be exhibiting alongside many international stationery brands. The event offers a fantastic platform that combines product displays with interactivity – exactly what we were hoping for. Our return has been a great success, with strong interest in our oil pastels and watercolour products. We've had numerous new and returning distributors reach out to discuss collaboration.

The emphasis on the B2C aspect this year is promising, as involving end users can significantly elevate the trade fair’s visibility and encourage purchasing from vendors. This approach could effectively cut costs for exhibitors while enhancing the overall experience for visitors.

We visit Paperworld China every year, not only because there are many leading brands in the industry here, but we also stay abreast of the latest product trends. Moreover, the fringe program including workshops like the cold brew ink and bleaching workshop in the Creative Planet, never fails to inspire and excite us. The overall experience is truly enriching and rewarding.