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Welcome to Paperworld China

Say hello to the trade fair at the forefront of cultural life, driving consumption trends and new business models

Paperworld China, the Asia’s leading exhibition in stationery, office supplies and hobby & crafts industry, provides a perfect platform for quality stationery, office products, personl belongings and on-trend merchandise with original design for Chinese market. It is the perfect networking platform located in China's business hub – Shanghai, where east meets west.   


Paperworld China 2023 was a great success with over 28,000 professional buyers visited the fair.

Here you’ll find a complete range of products for school, office and working home, a mix of culture from the east and west and a series of informative programs shared by industry experts and knowhow.

Explore more opportunities in the Chinese market.

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Paperworld China 2024
Save the date: 15 – 17 November 2024

In order to be optimally prepared for your visit to the fair, we offer you the option of reminders of the various services at Paperworld China 2024.


Exhibition profile

Culture: Stationery and Office supplies

"Culture" refers to everyday items that are designed to reflect our deeper heritage, including traditionally themed office supplies, art and school materials, as well as stationery such as pens, paper and more.

Trend: Hot and trendy merchandise for daily life

"Trend" refers to consumer goods growing in popularity across society and in different social circles. From fast-moving and hot merchandise such as cultural themed accessories and digital devices, to outdoor sports accessories and tea & barista accessories.



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Planning and preparation


You'll find all necessary information and applicatoin forms for exhibiting at the fair here. 

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Participant comments

This show not only attracts industry insiders, but also many end users who want to know more about our journal items and accessories. We’re also pleased with the opportunity to collect useful contacts from small to mid-sized retailers and distributors, and meet with many of our old customers from the Shanghai and Jiangsu regions.

With the show strengthening its emphasis on trendy and cultural goods, we’ve taken the opportunity to display various original and co-branded IP products. This year’s show is open to end consumers, which also allows us to reach more of our Kinbor fans and stationery enthusiasts. Their feedback is very important to us.

We’ve had the pleasure of interacting with many dealers of art painting materials as well as art students and enthusiasts eager to learn about our products. Whether it be business customers or end users, their needs align with our offerings. I’m grateful for the opportunity to gather their insights, as this will help us improve our products and better strategise for the future. I’m delighted that Paperworld China has invited visitors from both ends of the spectrum to this edition.

The show has broadened our knowledge about what’s happening in the industry. I am impressed by the large variety of suppliers who present us with everything we need. We have found some intriguing products such as detailed die-cut paper items that involve a great deal of technical skill to make. What also leaves me with a good impression is the creativity and the eagerness of the exhibitors. They are keen to meet our requirements, creating a sense that anything is possible here.

Our company specialises in innovative stationery and office supplies. So, we are looking for unique and new products that probably nobody has seen in Europe before. So far, we’ve found some interesting glues in various colors and cutters that have very interesting shapes and functions.