5 Dec 2024
Paperworld China 2024 fuelled business opportunities across the industry
Shanghai, 5 December 2024. Paperworld China 2024 successfully captured the diverse needs of exhibitors and visitors with an effective blend of B2B and B2C approaches, while shining a bright light on the latest trends and developments in the stationery industry. From 15 – 17 November, the fair saw a notable 9% rise in visitors, welcoming 31,564 visitors from 54 countries and regions. This surge underscores its growing popularity both locally and internationally, with over 300 exhibitors from 10 countries and regions. Notably, the newly launched Playing GOODS Zone featured an exciting array of character-themed stationery and collectibles, while the international pavilion, Twenty Pro, highlighted prominent brands from around the world. Industry professionals thrived in the collaborative atmosphere, exploring products across 17,000 sqm at the Shanghai World Expo Exhibition & Convention Center, further opening up networking and business opportunities in the growing sector.