SODAS draws inspiration from the refreshing, energising nature of carbonated soft drinks – essential companions to summer. It infuses creativity and vitality into the stationery and lifestyle sector, creating an immersive environment for manufacturers and suppliers to showcase new products, interact directly with consumers, and gather valuable market insights ahead of the November fair. These initiatives reflect Paperworld China’s commitment to support exhibitors and facilitate meaningful connections in the industry.
“Paperworld China continues to serve as a key platform for businesses to connect with professional buyers and consumers, providing exhibitors a unique opportunity to expand their market presence and strengthen their networks,” said Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd. “The addition of SODAS brings a dynamic element to the fair, enabling companies targeting end-users to test new ideas, engage with audiences in a vibrant retail setting, and refine their offerings for the main event. This ensures they are well-prepared to meet the needs of both trade and consumer markets.”
The global stationery market is poised for significant growth, with a projected Compound Annual Growth Rate of 5.3% from 2025 to 2035, reaching USD 271.9 billion[1]. This expansion is fuelled by rising demand for premium products in the education and corporate sectors, alongside a growing interest in creative hobbies like journalling and scrapbooking. Buyers and consumers are increasingly seeking sustainable options, such as refillable pens, biodegradable materials, and recycled notebooks, as well as tech-driven products like reusable notebooks and digital pens. Paperworld China and SODAS provide essential platforms for businesses to showcase these advancements, connect with key audiences, and align with emerging market trends.
As part of this vision, SODAS will introduce a fresh, immersive experience for stationery enthusiasts, featuring five distinct interactive zones designed to inspire creativity and consumer engagement:
· The Lab: product demonstrations and brand storytelling take centre stage, presenting leading names including Chinjoo, Comix, Deli, Guangbo, KW-trio, M&G, and Snowhite, as well as emerging players such as Gifted Minds, Groove Notes, JINSAN, Lazzy Cat, MR.MAT, PoemsForYou, and Paperlive.
· Twenty Pro: an international pavilion that showcases premium stationery brands from around the world. Visitors can explore high-quality designs and discover the latest trends in luxury stationery.
· The Mart: a curated marketplace with over 170 stalls showcasing designer stickers, masking tapes, stamps, notebooks, and more. Catering to collectors and trendsetters, this lively space is a hub for discovering one-of-a-kind stationery.
· GOODS: tailored for anime, comic, and gaming (ACG) enthusiasts, this area celebrates pop culture through exclusive merchandise and limited-edition collectibles. Fans can immerse themselves in a world of beloved characters and discover how creativity fuels the design of these unique items.
· MooFish Corner: a playful and hands-on retreat with engaging activities such as collectible stamp checkpoints, and exclusive giveaways. This space blends relaxation with artistic exploration, making it a favourite for visitors of all ages.
In November, Twenty Pro, The Mart, and GOODS will return as key highlights of Paperworld China, offering an expanded selection of premium global brands, curated products, and pop culture merchandise. These zones will complement the fair’s broader focus on trade and consumer engagement, ensuring a diverse and enriching experience for all attendees.
Admission to the SODAS requires a ticket. Visitors can follow the official WeChat account (ID: paperworldchina) for ticketing details and updates.
[1] Stationery Product Market Share Analysis Outlook, https://www.futuremarketinsights.com/reports/stationery-product-market-share-analysis
Sourced from Future Market Insights, February 2025
Paperworld China is organised by the China Stationery and Sporting Goods Association (CSSGA), Messe Frankfurt (Shanghai) Co Ltd and Zhejiang Growin International Exhibition & Convention Co Ltd and is the only trade fair in the domestic stationery industry that receives official support from the CSSGA, an influential national industry association in China. For more information about the show, please visit www.paperworldchina.com or email: pwc@china.messefrankfurt.com.
Press information and photographic material:https://paperworldchina.hk.messefrankfurt.com/shanghai/en/press.html
Links to websites:
https://www.linkedin.com/company/paperworld-china
https://www.facebook.com/paperworldchina
WeChatID:paperworldchina
xiaohongshu: https://qr.messefrankfurt.com/Fa972
Background information on the China Stationery and Sporting Goods Association
The China Stationery and Sporting Goods Association (CSSGA) is accredited by the Ministry of Civil Affairs of China. It is a national-level industrial association dedicated to managing the stationery and sporting industries, and forming a communication bridge between the government and the two industries. So far the CSSGA has enrolled 800 enterprise members from around China.
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information
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